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24.07.2018 | Альбина Весина

Choupette in the top five

TM Choupette entered the TOP 5 best franchises of the Clothing industry and took 37th place in the rating «TOP 100 best franchises in Russia» along with the largest leaders of Russian business – «INVITRO», Subway, «Pyaterochka » etc. The main criterion for the rating of franchises is the reliability and consistency of the concepts presented on the market. The purpose of the rating is to help potential investors in choosing a future successful business.



There is a huge selection of franchises in various industries on the Russian market. It will take more than one month of research work for a potential investor to study information about each area. The rating from BiBoss, one of the most famous franchise portals in the country, is non-commercial in nature and is rightfully considered the fairest in Russia today.


The franchise of the brand Choupettehas been consistently included in the TOP 100 franchises for the third year in a row, thereby confirming its effectiveness and viability in the harsh conditions of the modern Russian market. And the reason here is not only in the constant improvement of the business model and strict control of all business processes, but also in the constant support of franchisors.



The company has launched a training platform «Choupette University». Its main task is to make it easier for entrepreneurs to open and develop a brand in the regions, as well as to standardize and accelerate staff training. Thanks to the University's platform, the network's partners already have ready-made solutions for the organization of the store, the description of groups of goods, window display and merchandising, which greatly help aspiring entrepreneurs in their work.


Comments Anastasia Vasilkova, Development Director of TM Choupette:"As a domestic brand, we are proud that for 7 years of existence of the franchise program Choupette inour company chain has opened more than 100 stores. The brand has entered the international markets of the USA, Europe and the UAE. Participation in international exhibitions such as Pitti Bimbo in Florence,helps to increase the awareness of our brand worldwide and in general, to increase the level of Russian production of children's clothing.


Photo: Choupette